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1. 7 Reasons Why Small Businesses Should Invest in Google Ads
   Budget is one of the biggest concerns for small businesses. They need to spend and invest every single dollar smartly, whether it is on product development, promotion or any other business expense. With this constraint, digital marketers must think twice before spending on paid strategies such as Google Ads. At the sam
2. Four Ways Small Businesses Can Cuts Costs
   While running a business is often a juggling act of different roles and tasks, the one constant is the job of managing the capital used to fund it all. Regardless of what larger social or economic issues might be at play at any given time, effectively managing your business’s expenses and investments is the best way to
3. How employee financial stress increases healthcare costs
   Happy employees breed happy customers. According to Gallup, organizations that excel in engaging their employees achieve earnings-per-share growth that is more than four times that of their competitors. So it’s disheartening to see our employees struggling for a lot of reasons, starting with the fear and anxiety they a
4. Key Marketing Mistakes Entrepreneurs And Small Business Owners Should Avoid
   Company team gets bad news about latest marketing campaign.gettyThe term “mistakes” has a negative connotation to it. You made a decision or implemented something that didn’t go as planned, and now you have to deal with the repercussions. Marketing mistakes, even ones that seem massive in the moment, only end up being
5. Meeting Packaging & Labeling Industry Challenges Head-On
   How packaging and labeling manufacturers can use automation and technology to streamline their operations, gain efficiencies, and reduce their reliance on a shrinking labor pool. As they continue to navigate the global pandemic, a shortage of skilled labor, and the persistent need to do more with less, packaging and la
6. Roth Option Will Improve Your Company 401K
   Many of your plan participants would greatly benefit from a Roth 401(K)  provision. From the perspective of the plan sponsor, it’s a no brainer. It should be available on every plan. And you can enhance your plan benefits without one single penny of additional cost to the company. Roth 401(k) provisions are grossly und
7. To Be an Effective Leader, You Need To Handle These 7 Challenges
   You too can master the challenges that make or break all leaders. Here is a self-test to get you started. As a business adviser, I often talk to business professionals who are critical of their CEO, and are convinced that they could do the job better. Yet I suspect that few of you have seriously thought about the scope
8. US economy grows at modest 1.9% rate in third quarter
   WASHINGTON — The U. S. economy slowed to a modest growth rate of 1.9% in the summer as consumer spending downshifted and businesses continued to trim their investments in response to trade war uncertainty and a weakening global economy. The Commerce Department reported Wednesday that the July-September performance for
9. CONNECTICUT MONEY: US economy stronger than predicted
   Growth in the U. S. economy was stronger than expected in the third quarter, and most forecasts call for continued solid growth in 2020, although at a slower pace than 2018-2019. The nation’s gross domestic product (GDP) grew at a rate of 1.9 percent in the third quarter, down slightly from 2 percent in the second quar
10. Liz Weston: Who gets the keys to your digital estate?
    You may not own cryptocurrency or nonfungible tokens. You may not have a big Instagram following or run an online business. But if you do almost anything online, you probably have digital assets — electronic records that you own, control or license. Failing to make arrangements for those assets while you’re alive could